{"id":469,"date":"2016-09-22T00:13:52","date_gmt":"2016-09-22T00:13:52","guid":{"rendered":"http:\/\/www.etereacostarica.com\/?p=469"},"modified":"2026-07-04T01:28:55","modified_gmt":"2026-07-04T07:28:55","slug":"tiendas-pop-up-moda-a-lo-efimero","status":"publish","type":"post","link":"https:\/\/eterea.life\/en\/tiendas-pop-up-moda-a-lo-efimero\/","title":{"rendered":"Tiendas Pop-Up | Moda a lo ef\u00edmero"},"content":{"rendered":"

[:en]\"\"<\/p>\n

 <\/p>\n

\"fashion<\/p>\n

Recently, I was in fair in Escaz\u00fa and I felt in love with a store. A week later I went back to go shopping and the store was not longer there. Asking around, people told me that the store was now in San Pedro. How did they manage to make the same store in another place?<\/strong> If it was not an awning … It seems that it is a Pop-Up Store<\/strong>.<\/p>\n

A Pop-Up Store is when the space stops from being fixed to become itinerant and temporary<\/strong> to offer, almost always, an unrepeatable experience, it could be on restaurants or shops.<\/p>\n

The trend was born in cities such as New York and London, where new designers and chefs<\/strong> looked for alternative ways to publicize the results of their work, without incurring the fixed costs such as renting spaces and, at the same time, spreading their work.<\/strong><\/p>\n

For example, a chef set up his restaurant in a private house, basement or terrace and offered an original menu, characterized by being held in a single table with capacity for 25 customers.<\/p>\n

Some examples of mainstream brands that have used Pop-Up Stores in New York are Apple, Nike and Chanel.<\/strong>
\nIn Costa Rica, the brand\u00a0Et\u00e9rea<\/strong>\u00a0is taking advantage of it.<\/p>\n

\u00abEt\u00e9rea had the need for a space to receive customers<\/strong>, so we were evaluating which options could solve our need, until one day talking with a colleague, Esny Mat\u00edn, we gave shape to the idea of ??setting up a temporary space<\/strong> in the Art Flow of Avenida Escaz\u00fa; that would solve the initial need and in turn give us a bit of marketing, \u00absays Andrea Rojas, owner and designer of the brand.<\/p>\n

The experience has been very interesting, since when performing the pop-up inside a gallery \/ art workshop<\/strong>, it was a very dynamic space, in which different audiences were found. \u00abWe considered that for the visitors it was a nice experience, since many of them did not know the space or they knew it as an art gallery and not as an Et\u00e9rea store. The space also lent itself to coffees and new friends \u00ab, concludes Andrea.<\/p>\n

The space was assembled for 10 days<\/strong>.<\/p>\n

Link to the news: Holaeslola<\/a>[:es]\"\"<\/p>\n

 <\/p>\n

\"fashion<\/p>\n

Hace poco andaba en una\u00a0feria<\/strong>\u00a0en Escaz\u00fa y me enamor\u00e9 de una tienda. A la semana siguiente regres\u00e9 para ir a comprar y la tienda no estaba ah\u00ed. Preguntando me contaron que ahora est\u00e1 en San Pedro.\u00a0\u00bfC\u00f3mo lograron hacer la misma tienda en otro lugar?<\/strong>\u00a0Si no era un toldo\u2026 Parece ser que se trata de\u00a0espacios pop-up.<\/strong><\/p>\n

El pop-up es cuando\u00a0el espacio deja de ser fijo para convertirse en ambulante y temporal<\/strong>\u00a0para poder ofrecer, casi siempre, una experiencia irrepetible, tanto restaurantes como tiendas.<\/p>\n

La tendencia naci\u00f3 en ciudades como Nueva York y Londres, donde nuevos\u00a0dise\u00f1adores y chefs\u00a0<\/strong>buscaban v\u00edas alternativas para dar a conocer el resultado de su trabajo, sin incurrir en los costos fijos como el\u00a0alquiler de espacios y, a la vez, poder difundir su obra.<\/strong><\/p>\n

Por ejemplo, un chef montaba su restaurante en una casa particular, s\u00f3tano o terraza y ofrec\u00eda un men\u00fa original, caracterizado por realizarse en una \u00fanica mesa con capacidad para 25 clientes.<\/p>\n

Algunos ejemplos de marcas mainstream que han utilizado un\u00a0pop up store en New York son Apple, Nike y Chanel.<\/strong>
\nEn Costa Rica, la marca\u00a0Et\u00e9rea<\/strong>\u00a0le est\u00e1 sacando provecho.<\/p>\n

\u201cEt\u00e9rea ten\u00eda la necesidad de un espacio para\u00a0recibir a los clientes<\/strong>, as\u00ed que est\u00e1bamos valorando cu\u00e1les opciones pod\u00edan solucionar nuestra necesidad, hasta que un d\u00eda conversando con una colega, Esny Mat\u00edn, le dimos forma a la idea de\u00a0montar un espacio tempora<\/strong>l en el Art Flow de Avenida Escaz\u00fa; que nos solucionar\u00eda la necesidad inicial y a su vez nos aportara un poco de marketing\u201d, cuenta Andrea Rojas, due\u00f1a y dise\u00f1adora de la marca.<\/p>\n

La experiencia le ha sido muy interesante, ya que al realizarse el pop-up\u00a0dentro de una galer\u00eda\/taller de arte<\/strong>, fue un espacio muy din\u00e1mico, en el cual se encontraron diferentes p\u00fablicos. \u201cConsideramos que para las visitantes fue una bonita experiencia, ya que muchas de ellas no conoc\u00edan el espacio o bien lo conoc\u00edan como una galer\u00eda de arte y no como una tienda de Et\u00e9rea. El espacio tambi\u00e9n se prest\u00f3 para caf\u00e9s y nuevas amigos\u201d, concluye Andrea.<\/p>\n

El espacio estuvo montado por\u00a010 d\u00edas<\/strong>.<\/p>\n

Link a noticia: Holaeslola<\/a>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:en]   Recently, I was in fair in Escaz\u00fa and I felt in love with a store. A week later I went back to go shopping and the store was not longer there. Asking around, people told me that the store was now in San Pedro. How did they manage to make the same store […]<\/p>\n","protected":false},"author":2,"featured_media":470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7,8,9,6],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-costaricanbrand","tag-eterea","tag-fashion","tag-slowfashion"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/posts\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/comments?post=469"}],"version-history":[{"count":1,"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/posts\/469\/revisions"}],"predecessor-version":[{"id":3872,"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/posts\/469\/revisions\/3872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/media\/470"}],"wp:attachment":[{"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/categories?post=469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eterea.life\/en\/wp-json\/wp\/v2\/tags?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}